A study of individual consumer level culture in B2C e-commerce through a multi-perspective iTrust model

University of Technology Sydney. Faculty of Engineering and Information Technology.Building trust and understanding their relationship with consumer online purchasing decisions is important to business-to-consumer (B2C) e-commerce firms seeking to extend their reach to consumers globally. This study addresses the gap in the knowledge about this relationship by studying the cognitive and affective responses of consumers towards a B2C e-commerce website. Based on the Stimulus–Organism–Response (S–O–R) model, this study examines the moderating role of individual consumer culture on the relationship between web design (website accessibility, visual appearance (colour and images) and social networking services), consumer behaviour (religiosity), privacy, security, emotions (fear and joy) and interpersonal trust (iTrust), cognitive and affect-based trust concerning online purchasing intentions. The motivation of this study includes testing and comparing individual consumer cultural values (individualism and uncertainty avoidance) difference moderators in proposed multi-perspective model of online interpersonal trust (iTrust) across two different societies (Australia and Pakistan). This research applied a quantitative methodology and a cross-sectional survey design approach. In order to empirically test the research model, surveys were conducted in Pakistan and Australia. A total of 270 participants from Pakistan and 255 from Australia responded to the survey. The data of the survey were analysed with the SEM-Partial Least Square (PLS) approach using SmartPLS 3.0. The results of the analysis generated mixed findings. It was found that depending on the stimulus (S) towards which a reaction is made provides a signal regarding the cognitive and affect-based trust (Organism) of B2C e-commerce website, which influence consumers purchase intentions (Response) at the individual level across culture. The results of this study highlight the need to consider individual consumer level cultural differences when identifying the mix of e-commerce strategies to employ in B2C websites, not only at the country level but also in culturally diverse country such as Australia

Assessing web content accessibility of E-commerce websites for people with disabilities

In recent years online shopping has grown significantly. Due to the rapid growth of technology, companies also continuing to extend the functionality and design of their Business-to-Consumer (B2C) e-business websites. However, it is also important to adopt web accessibility such as the Web Content Accessibility Guidelines in B2C websites to increase the consumer's satisfaction of all ages and with disabilities. This study analyses 30 Australian B2C websites in accordance to Web Content Accessibility Guidelines (WCAG 2.0) using an automated web service. The result shows that B2C websites in Australia are not paying attention to web accessibility for people with disabilities. However, e-commerce will succeed in meeting WCAG 2.0 by making B2C e-commerce websites accessible to consumer of all ages and with disabilities. Recommendations are proposed in order to improve web accessibility for people with sensory (hearing and vision), motor (limited use of hands) and cognition (language and learning) disabilities in B2C e-commerce websites

The Influence of Culture on iTrust Aspects in B2C E-Business

This research suggests an online interpersonal trust (iTrust) to better understand the buyer cognitive and affective reactions towards online purchasing. To complete this main goal, this study provides proposition on the effect of culture (Individualistic and collectivistic) on online interpersonal trust (cognitive and affect-based trust) related to web design and buyer behavior aspects towards purchase intention in B2C e-business website. It is important to compare online shopping perceptions between two different groups because the Individualistic buyers‟ satisfaction may be completely ineffective in producing a desired response in the Collectivistic

Enhancing innovative capability and sustainability of Saudi firms

© 2016 by the author. The Saudi Arabian government has recognised the need for an alternative path to national development in the form of a knowledge-based economy (KBE). One of the key drivers of a knowledge-based economy KBE is innovation. Therefore, to achieve this aim, it is important to understand the various factors affecting organisational innovation capability and sustainability. This empirical research study was conducted to provide a better understanding of the interrelationships among the key constructs, socio-technical factors, diffusion of innovation, and knowledge-sharing process towards Saudi organisational innovation capability. The results offer a number of implications, which are beneficial towards the adoption of the knowledge-based economy seeking to enhance the Saudi organisations towards enriching the organisational innovation capability and sustainability

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

© 2015 Inderscience Enterprises Ltd. Building trust and understanding its relationship with online purchasing decisions is important to business-to-consumer (B2C) e-commerce firms seeking to extend their consumers reach globally. Based on the Stimulus- Organism-Response (S-O-R) model, this paper examines the moderating role of culture on the relationship between B2C web design (web accessibility, visual appearance and social networking services (SNS)) and interpersonal trust (iTrust), cognitive and affect-based trust that trigger online purchasing intentions. Motivation of this study includes, testing and comparing individual consumer level cultural (individualism and uncertainty avoidance) values as moderators in our research model across two different societies (Australia and Pakistan). The data of the survey were analysed using structural equation modelling-partial least square (SEM-PLS) approach. The results highlight the need to consider cultural differences when identifying the mix of web design strategies to employ in B2C e-commerce websites, not only at the country level but also in one culturally diverse country such as Australia

Decision making on adoption of cloud computing in e-commerce using fuzzy TOPSIS

© 2017 IEEE. Cloud computing promises enhanced scalability, flexibility, and cost-efficiency. In practice, however, there are many uncertainties about the usage of cloud computing resources in the e-commerce context. As e-commerce is dependent on a reliable and secure online store, it is important for decision makers to adopt an optimal cloud computing mode (Such as SaaS, PaaS and IaaS). This study assesses the factors associated with cloud-based e-commerce based on TOE (technological, organizational, and environmental) framework using multi-criteria decision-making technique (Fuzzy TOPSIS). The results show that Fuzzy TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) approach proposes software-as-a-service (SaaS) as the best choice for e-commerce business

Impact factors for business system success

In most organizations, knowledge sharing is often lacking when it comes to business systems success. This paper investigates factors affecting business systems success in Saudi organisations. Data were collected from private organisations in Saudi Arabia and Partial Least Square approach has been applied to analyse the data. The results show that organisational culture influence knowledge sharing towards business systems success. In addition, both intrinsic motivation and perceived usefulness has positive influence on business system success. This indicates that business system success is built upon the concept of knowledge sharing and user motivation

Gender-based itrust in e-commerce: The moderating role of cognitive innovativeness

© 2018 by the authors. Despite the extensive academic interest in e-commerce, cognitive innovativeness in e-commerce context has been neglected. This study focuses on the moderating role of consumer cognitive innovativeness on the influencing factors of interpersonal trust (iTrust) towards online purchase intention of new product in business-to-consumer (B2C) e-commerce. Data were collected in Australia from consumers who has had prior online shopping experience. Variance-based structural equation modeling such as partial least squares (PLS-SEM) is used to test the research model. The results show men and women have different perceptions of what is important to be provided by an online store to make a positive shopping experience. We highlighted that in-addition to the e-commerce web design aspects; the individual cognitive innovativeness can influence females more to purchase online. Practitioners should adjust their online business strategies, considering consumer cognitive innovativeness to enhance their e-commerce desirable outcomes. This means online business should not treat their consumers as a uniform group with a 'one-design-fits-all' web design strategy but need to consider the individual needs of their male and female consumers

Internet of Things (IoT) in E-commerce: For people with disabilities

© 2017 IEEE. Internet of Things (IoT) is an interconnection between the physical object and digital world. As a result, many e-commerce companies seize the advantages of the IoT to grow their business. However, the world's largest minority are people with disabilities. IoT can lower barriers for the disabled people by offering assistance in accessing information. Increasing Internet accessibility can help to make that happen for both social and economic benefit. This paper presents the proposed integrated framework of the IoT and cloud computing for people with disabilities such as sensory (hearing and vision), motor (limited use of hands) and cognitive (language and learning disabilities) impairments in the context of business-to-consumer e-commerce context. We conclude that IoT-enabled services offer great potential for success of disabled people in the context of online shopping

Knowledge-Sharing in Technology Business Incubator.

Given the economic growth challenges facing countries all around the world, the importance of the initiative of technology business incubators in developing the economic growth of a country has been recognized. Technology business incubators are included in many of the processes that support economic growth, such as job creation and developing innovative technologies. This research paper with data result showing an examined conceptual model for technology business incubators. The model examined how the knowledge-sharing practices impact technology business incubator performance in Saudi Arabia. The outcome of this research is helpful; it will make better understanding for technology business incubators to provide better articulate in the incubation functions